Why will customers buy my product, rather than my competitors?.How does my product or service satisfy that need?.
What do my existing (and potential) customers really want or need?.How is my business, product, service or offering unique?.The marketing plan maps out the direction your business will take to take you where you want to go.Ī good marketing plan should answer (or at the very least consider) the following questions:
Every organisation has different goals and there are many paths that can be taken to reach them. Marketing plans can be as small as one-page or as extensive as one hundred pages for large, multi-national complex businesses. It’s a comprehensive guide that clearly defines who your target customers are, how to reach them, and which tactics to use to achieve success. What is a Marketing Plan?Ī marketing plan is a document for your business that maps out your marketing goals, strategies and activities for the year ahead. Read on to discover our six favourite marketing plan templates, as well as all the reasons why you need to invest a little time and effort into creating your own marketing plan. Regardless of what type of business you own or run, the best first step is to use a high-quality marketing plan template.Īfter all, there’s really no need to reinvent the wheel-why start with a blank page when you can use a professional system that’s been tried and tested so many times before? A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those all-important sales roll in.īut, if you’ve never drafted a marketing plan before, it can be tricky to know where to start. Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. (And Why Your Business Should Be Using One!)